Recent Work: 'Hometown Plus'
Hometown Plus is an initiative that is trying to reshape the way our communities work and play together... not an easy task with lots of layers of complexity and lots of of activity in different areas. The job here was to take a fairly complex model and turn it into a message that was fun, simple and appealing.
We had to try and engage potential investors, government bodies and the communities themselves. We decided the cartoon style would be the right approach- we wanted strip down the messaging, keep it light and leave viewers with a smile.