Recent Work: WRConcept
This is a viral web ad commissioned for the release of the new model WRConcept Ford. The car is a sporty road model Fiesta designed on the principles of the Ford World Rally Championship car.
The client wanted a high octane, testosterone filled viral to highlight the heritage of Ford Rally and to demonstrate an evolution in design thinking: from well known 'run around town' car to the sporty and fun WRConcept.